Why Home Industry Brands Need to Show Up on Social

With Google now ranking Instagram content in search results, your social media presence has become your new storefront—and if you’re not showing your work, you’re handing business to competitors who are.

If you’re a home builder, interior designer, or luxury furniture brand, your projects are your most powerful marketing tool. Every one you complete is proof of your craftsmanship, creativity, and ability to deliver. But here’s the tea: Your next big client isn’t waiting for you to post—they’re hiring who they see.

These days, clients check you out on social before they ever call. Show them your work, your process, your results. Remember, you’re not just posting, you’re building trust.

Why it matters:

• Visual proof sells. In the home industry, quality is judged with the eyes. Stunning photography, behind-the-scenes videos, and close-up shots of custom details helps sell clients on working with you.

• You control the narrative. Without up to date content, clients may assume you’re inactive (or worse, irrelevant in the home design market).

• Social media is your digital showroom. Every post extends your brand’s reach and positions you as the go-to choice.

Consistently showcasing your work online isn’t optional, it’s the foundation of a home builder marketing strategy (or designer/furniture marketing plan) that keeps you visible, relevant, and in demand. With Google now indexing and ranking Instagram content, businesses that adapt to modern-day social media usage will own the conversation (and the clients).

Social media is your new storefront, and in 2025, it’s a move-it-or-lose-it game.